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Beetlejuice: A Sequel That Breaks the Mold (And Why It Matters to More Than Just Movies)

A sequel movie "Beetlejuice 2" is analyzed to illustrate how a successful story can be built upon, rather than just copied and pasted. This concept is applied to business offers as well.

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Beetlejuice: A Sequel That Breaks the Mold (And Why It Matters to More Than Just Movies)